Program Management

Client: KPMG

Goal of project: Optimize Marketing Activation Programs’ Return on Investment

Methodologies employed: Analyzed value of KPMG marketing investments:

• Revenue related to each investment
• Revenue growth 3, 6, 9, and 12 months surrounding event
• Revenue growth of activation participants vs. control group on non-participants
• Client retention
• New opportunities created from attendees
• Win rate among attendees vs. firm as a whole
• Client relationship scores

Quantifiable results: Identified positive (tangible) ROI revenue growth attributable to major partners participation

Key takeaway: Assured Analytiqs gave the client a selling and relationship advantage against competitors, generating significant additional sales. Major partner C-Suite level attendance found critical to revenue growth metrics and client retention.