Program Management – KPMG
Assured Analytiqs gave the client a selling and relationship advantage against competitors, generating significant additional sales. Major partner C-Suite level attendance found critical to revenue growth metrics and client retention. Analyzed value of KPMG marketing investments. Identified positive (tangible) ROI revenue growth attributable to major partners participation.
Risk Management and Abatement – Marco’s Pizza
Using Risk Management, create an operational “playbook” for major exogenous risk events as experienced in COVID-19’s impact on retail operations. Assured Analytiqs created a superior process and instilled that process into an easily understandable “playbook” format for use at its 1,158 retail store fronts. Created process map for ordering and deliver under exogenous threat environments and dentified model optimization for customer service.
Business Operations Audit – Coca Cola Bottling
Audit the marketing business operations to optimize the pass-through rights for marketing partners. Improved incremental return via strategies customized to each market . Regional sponsorship assets were effective once supported by targeted activation programs. ROI improved at least 50% in each case.
Organizational Effectiveness – United States Performance Center
A center for performance excellence should align to the goals and objectives of the key partners, sponsors and participants to maximize value. It is not beneficial to force USPC goals on the participants but must respect, promote and envigorate their national sport objectives as representatives of the United States of America. Aligned current organizational structure to optimize value to client sponsoring partners and NGB partners. Conducted an industry level evaluation to determine best fit for USPC assets for the 24 commonly identified industry groups.
Analytiqal Return on Investment – Bank of America.
Leverage affinity relationships of Bank of America with sports leagues and teams to drive new credit, debit and checking account acquisition and usage. If you activate a sponsorship relationship, you can design the interaction to be measured; if it can be designed and executed in a measured manner, you can optimize your investment. Using Six Sigma as core methodology, we designed activation programs with sports properties to deliver against specific financial and business goals. Program metrics were designed to be current-timeframe-based, facilitated optimizing programs that were working, while reducing or eliminating underperforming assets while controlling the spend (not “rear-view mirrors metrics)
